Morag Farquhar is Professor of Palliative Care Research at University of East Anglia (UEA). She has conducted health services research for over 30 years, predominantly in supportive and palliative care (London/Manchester/Cambridge universities and UEA). An early graduate nurse (King’s College London), with an MSc in Medical Sociology, her PhD (University of London) addressed the definition/measurement of quality of life in older people. Research interests: person-centred care, unpaid/family carers, developing/testing of interventions using mixed methods. Programmes of work include development of a web-based resource for unpaid/family carers of breathless patients (https://supporting-breathlessness.org.uk/) and the Support Needs Approach for Patients (SNAP: https://thesnap.org.uk/).